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Coaching, consulting, and creative thinking to elevate purpose-driven people and organizations.

Get Out of Your Own Way and Shine Your Light


You're doing well but you want to do better.

And you want to contribute to the greater good. Awesome.

You know coaching will get you there faster.


Your potential is vast.

Rocket Launch

And you're ready to launch.


Let's get you shining brighter.

Night Sky with Stars

"No problem can be solved from the same level of consciousness that created it."
— Albert Einstein


We'll work at the intersection of life and career to support positive and holistic transformation. Our conversations will traverse many spaces, including:

  • Emotional Intelligence

  • Creativity

  • Psychology

  • Business & Money

  • Spirituality

  • Trauma-Informed Reflection

  • Performance Coaching

  • Leadership

  • Marketing

How may I serve you?


Personal Branding

Everyone has a personal brand. We’ll focus on perception, positioning, and presence to design yours with intention and help you achieve your goals. When you understand your brand, you'll have a point of reference for everything you do going forward.


Personal Coaching

Your life is a masterpiece in the making, not a finished piece. Articulate your vision, build confidence, make a career pivot, and attract next-level opportunities by understanding who you are at your natural best and where your deepest fulfillment lies.


Creative Consulting

Got a personal or professional project? (Or starting up a business?) Ideas are born in the space where creative minds meet. You'll get expert guidance on how to create a visually compelling, authentic presence in any business or solo venture.

We will partner to elevate and optimize your personal and professional life through clarifying your life vision, integrating all the parts of your self, and syncing your long-term goals with day-to-day strategies.


Empowering good 
to become great.

I'm Minea Herwitz, life coach, personal branding expert, and creative professional.

For 10+ years, I’ve helped individuals, entrepreneurs, and thought leaders like you get moving on what matters to them.

Making a meaningful, lasting difference is my mission. I live my values and am passionate about creating a healthier and more spiritually fulfilling world for us all.

What my clients are saying:

Christine Wilson

Chief Talent Enablement Officer

Minea has been coaching me for the past 1.5 years. In that time, I have expanded my awareness of myself and gained valuable insights enabling me to take positive actions towards the life I want to create.

Josh Kroot


Minea has an ease about her where she’s like oxygenated water. She breathes new life into those she works with. She made me believe that I can do anything, and that anything’s possible! I would highly recommend Minea for any future clients.
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Makia Singleton

Project Manager & Business Analyst

I've been working with Minea for over a year. Her coaching presence and engaged powerful conversation has helped me think through my business planning and branding. If you want to unlock creative solutions for your business or life, Minea is the coach for you.

As the Director of Marketing on the Board for the ICF San Francisco Bay Area Chapter, I am privileged to lead strategic initiatives for a prominent ICF Charter Chapter boasting over 1,300 members. Our organization comprises certified coaches recognized by the International Coaching Federation (ICF), and we proudly represent one of the largest chapters in the world.

I oversee an online Business Building program aimed at equipping professional coaches with the tools and insights needed to establish thriving and sustainable businesses.


Kind words from a cherished client:

"They say that you can’t do everything. That’s because they’ve never met Minea. Minea became my life coach, sponsor, spirit guide, therapist, and my friend. She worked with me for six months and we still talk to this day.

When we first started working together, I was going through a time of questioning my purpose as well as who I am. Furthermore, I was needing to mend some relationships.

Minea was instrumental in my personal growth as far as learning to take responsibility for everything in my life. Also, she helped me find my gifts on the inside of myself, and then illuminate them into the outside world.

Minea would have me visualize my gifts of communication and helping others. Then, she would ask me, “How that would look in the outside world?” By doing this exercise, she helped me bring my goals of teaching and helping others into reality. Not only was I creating a new relationship with myself, but I also began to create a new relationship with others.

I began to allow people to be who they are, and see that each did the very best they could in that moment. This helped me learn to forgive others as well as myself.

I learned to not take myself too seriously and to relish my idiosyncrasies. I really like the person I am today. That means more to me than anything! 

— Josh Kroot, President of Kroot Corporation


It is never too late to re-build and re-design your life.

Hi, Minea here.

I will always be dedicated to helping make the world a more just, sustainable, and spiritually fulfilling place for all. I believe that healing is creative, that creativity is healing. 


I greet all of my clients as whole, autonomous, resourceful humans with the capacity to do amazing things. I offer my skills and experience as an ICF certified coach and professional in the creative industry to share the path of mutually beneficial co-creation.


I aim to be a source of inspiration and empowerment for the good of all living beings on the planet, and hope to make a difference in my time here.

Being is an art.

You are the creator of your life.

Become the masterpiece you were meant to be.

Ideas, tips, and creativity, delivered.  

Join my email list and get access to content exclusive to subscribers.

Thanks for being curious!

You're doing great. ♡ 

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